Win on one channel—not eight. Oliver Brocato, Founder & CEO of Bustem, breaks down how to weaponize creator flywheels, pressure platforms to remove fakes, and turn an authentic personal brand into millions in pipeline.
After scaling Tabs, the viral “sex chocolate,” through a creator-led content engine, Oliver faced counterfeits, stolen ads, and fake listings firsthand. Those challenges inspired Bustem, a pay-per-takedown service that helps brands find, document, and remove scammers across Amazon, Shopify, paid social, and beyond. We get into:
Time-Stamps
00:00 — “You only need to win on one channel.” Why focus beats “be everywhere.”
00:38 — Who is Oliver; why he built Bustem for e-com brands getting ripped off.
02:00 — From fidget spinners at 14 → Tabs → AI side projects → Bustem.
03:40 — The problem: stolen ads, dupe sites, fake marketplace listings.
07:03 — Case studies: why ingestibles/supplements get hit hardest; safety risk.
08:40 — How platforms actually work: Brand Registry, Transparency, APEX/arbitration; malicious takedowns and proof.
10:45 — When platforms stall: escalate to hosts, registrars, processors, and Google.
12:05 — Tabs’ creator flywheel: hundreds of branded accounts, 1–3 posts/day each.
14:30 — Compensation: small retainers + performance; Discord of thousands of clippers.
18:00 — When paid ads (Meta/Google/CTV) are the better, durable path vs clipping.
21:00 — The obvious growth lever founders ignore: hire proven sellers with your ICP.
22:06 — Bustem growth stack: SDR/appointments, Meta, cold email, LinkedIn.
23:05 — Personal brand playbook: be loud, be consistent, own a micro-niche.
25:00 — “Be the house, not the affiliate.” Turning audience into your own B2B offer.
Guest
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