Jennifer Mancusi, Co-Founder & CEO of Growgetter, joins Agency Hour to share how she transitioned from CRO at Voxpopme to running her own B2B growth agency. We dig into the realities of founder life, the hidden weight of sales, and why customer-centric marketing always wins. Jennifer also breaks down the right way to use AI (restructure and repurpose your own ideas—don’t replace them), how referrals and one great content download built her client base, and why disciplined CRM habits keep pipeline honest. This episode is packed with actionable insights for agency leaders, marketers, and founders who want to scale smarter.
Guest
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Timestamps
- 00:00 – Why yesterday’s tactics won’t win today; AI in marketing
- 01:00 – What Growgetter does & who they serve
- 02:30 – From CRO to founder: admin shock & commitment shift
- 06:10 – The selling reality of agency life
- 09:00 – CRM discipline & pipeline honesty
- 12:30 – Landing the first clients: referrals + one content download
- 15:30 – Balancing client work with your own marketing
- 18:30 – Podcasting’s compounding effects
- 21:00 – Rapid change cycles: AI, Google updates, shifting trends
- 23:00 – Using AI: research, restructure, repurpose
- 27:00 – Targeting evolution: demographics → behaviors & intent
- 31:00 – Lululemon’s “Ocean” persona & customer-first strategy
- 35:00 – Timeless principle: start with the customer, channels follow
- 38:00 – What’s next: educating the market & building community
Key Takeaways
- Marketing playbooks transfer, but tactics must evolve.
- The founder’s #1 job is selling—clients, talent, and retention.
- Use AI daily for research, restructuring, and repurposing.
- Referrals + niche focus = the first wave of clients.
- CRM discipline and pipeline honesty are non-negotiable.
- Deep customer personas win over demographic targeting.
- Balancing client delivery with your own brand marketing is hard—but critical.
Links & Resources
Quotes
- “If you’re not using AI tools, you’re doing something wrong.”
- “Measure meticulously so you can experiment freely.”
- “Delivery seemed like the hard part—turns out selling is the founder’s real job.”
- “Start with your own source content. Use AI to restructure and maximize it.”
