In this episode of The Agency Hour, we sit down with Brad Smith, longtime agency owner and marketing innovator, to unpack how he scaled a $3M business by focusing on relationship-driven marketing, patient growth strategies, and systems that actually work.
Brad shares his wild journey from running a health and fitness business to pivoting into digital marketing after a life-changing accident. He breaks down his unique ad strategy on X (Twitter) that helped one client turn $3,600 in ad spend into $3M in annual revenue—all without sending a single click to a landing page.
We also dive into:
- Why most agencies fail at follow-up (and how to fix it)
- How to run hyper-effective profile visit ads that build trust before selling
- The magic of combining organic content with paid amplification
- The patience required to build lasting brand equity
- The power of staying focused instead of chasing shiny objects
- Lessons from scaling YouTube, X, and referrals into million-dollar channels
Key Takeaways
- Follow-up is everything. It now takes an average of 24 touches across 3 platforms before someone buys.
- Ads aren’t for selling upfront. Brad uses ads to drive profile visits, not clicks, building long-term trust through organic content.
- Be ready to pivot. Brad’s agency started after a devastating accident forced him to rethink his future.
- Content compounds. Eight years, 900+ YouTube videos, and $1M+ ARR later—consistency pays off.
- Focus wins. Agencies get stuck by chasing too many services. The winners get known for one thing.
Links & Resources
