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Agency Forward
Chris DuBois
82 episodes
1 week ago
Agency Forward explores the future of agencies as tech and AI drive down the cost of tactical deliverables. Topics include building competent teams, developing strategic offers, systemizing your business, and more. New episodes delivered every Tuesday.
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Entrepreneurship
Business,
Marketing
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All content for Agency Forward is the property of Chris DuBois and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
Agency Forward explores the future of agencies as tech and AI drive down the cost of tactical deliverables. Topics include building competent teams, developing strategic offers, systemizing your business, and more. New episodes delivered every Tuesday.
Show more...
Entrepreneurship
Business,
Marketing
https://is1-ssl.mzstatic.com/image/thumb/Podcasts211/v4/06/b6/59/06b6595e-ff70-2319-0f07-e0bb9f42fb73/mza_5124138783418715300.jpg/600x600bb.jpg
073 Katie Turner: Turning Leads Into Clients With Better Messaging
Agency Forward
33 minutes
2 months ago
073 Katie Turner: Turning Leads Into Clients With Better Messaging

Hey everyone, today I'm joined by Katie Turner.

Katie is a buyer enablement strategist helping agencies create messaging and assets that convert.


She’s the founder of Kate Turner Marketing, where she helps agencies build trust and transparency into their sales process through better content and positioning. Her work empowers buyers to say yes faster—without traditional sales pressure.


I wanted to have Katie on because too many agencies lose deals from unclear messaging, hidden pricing, and content that doesn't support the buyer journey.


In this episode, we discuss:

  • Building buyer trust through transparent content
  • Why unclear pricing kills your sales velocity
  • Turning “not now” leads into future clients
  • And more...

You can learn more about Katie on LinkedIn or at KateTurnerMarketing.com.


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No one was asking for another community. But I've made one anyway.

So what's different?

The Dynamic Agency Community is designed around access rather than content.

Access to peers who've done it before.

Access to experts who've designed solutions.

Access to resources that have been battle-tested.

And right now, the price for founding members is only $97/year.

Join today so your agency has immediate access to everything you need to grow.

You can join at DynamicAgency.Community. 

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Hiring in the agency world is rough. Most job posting sites get you lots of applicants, but with their “easy applying” options, most of those are unqualified. And worse, they don’t understand what it’s like working at an agency.

This is why I created the Agency Job Hub. You can post your positions for free to find applicants looking specifically for agency work, and we already have a growing list of candidates who’ll be notified as soon as you post.

You can list your open positions for free at AgencyJobHub.com.


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Our friends at Parakeeto have a powerful resource that dives into everything you need to know about agency profitability.

This is a must-have for agency owners and operators.

Get the Agency Profit Toolkit for free now!


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Subscribe to the Agency Forward blog on Substack.

We have weekly blog content with practical advice to help you advance your agency. 

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Want to level up your agency? Get the Dynamic Offers Email Mini-Course


Explore the 5 of the most common challenges agencies face in today's market.


We're talking about the challenges that lead to no prospects, no recurring revenue, and nothing for people to buy from you.


It's worth reading just for the ideas alone.


5 emails. 5 challenges. 5 strategies to fix them.


Get it at DynamicAgencyCourse.com.


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And if you're ready for 1-on-1 help to create some mind-blowing offers for your agency, visit DynamicAgencyOS.com to schedule a free consultation. Running an agency is tough, but you don't need to go it alone. 

Agency Forward
Agency Forward explores the future of agencies as tech and AI drive down the cost of tactical deliverables. Topics include building competent teams, developing strategic offers, systemizing your business, and more. New episodes delivered every Tuesday.