#96 - How Good Design Can Save The Planet

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Agency

Dain Walker

99 episodes

4 days ago

In 2018, I was broke, 200k in debt, and working an unfulfilling job. I started a content creation agency and scaled it from 1 freelancer to a team of 30+ in just 4 short years. Now I run Australia’s fastest-growing agency: rivyl. As a guy who runs an agency working with global brands and celebrities, I decided to start interviewing people who take Agency over their lives. To unpack what entrepreneurs do to get ahead in business and life. My goal is to unearth the tactics, mindset, and motives that make high performers tick so you can get a leg up and take Agency with whatever you’re doing.

Business

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#96 - How Good Design Can Save The Planet | Jesse Leeworthy

Agency

1 hour 21 minutes 6 seconds

2 weeks ago

#96 - How Good Design Can Save The Planet | Jesse Leeworthy

Jesse Leeworthy is the co-founder and designer behind Memo Bottle. The globally acclaimed, flat reusable bottle that reimagined hydration through minimalist design. With a background in product design engineering, Jesse turned a simple frustration into an award-winning sustainable brand stocked in leading galleries and stores worldwide. In this episode, he shares how Memo Bottle grew from a Kickstarter idea into a cultural icon, and the lessons on design, sustainability, and storytelling that shaped its journey.
Book Rivyl in for a free 30-minute call, here: http://l.rivyl.com/JUPbkj

Level up your agency with Wix Studio today: https://www.wix.com/studio

(00:00) Designing the First Memo Bottle(04:01) From Sketch to Kickstarter(08:31) The Chaos in Taiwan(13:01) When Everything Almost Fell Apart(18:31) The Campaign That Changed Everything(23:01) Dealing with Backlash and Burnout(28:31) Design as a Trojan Horse for Change(34:01) Building Emotional Brands(40:01) The Art of Authenticity(46:01) Customer Experience and Packaging(55:01) Founder Content & Connection(1:06:01) Sustainability, Design, and Legacy