#80 - AI : Adapt Or Become Obsolete

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Agency

Dain Walker

99 episodes

4 days ago

In 2018, I was broke, 200k in debt, and working an unfulfilling job. I started a content creation agency and scaled it from 1 freelancer to a team of 30+ in just 4 short years. Now I run Australia’s fastest-growing agency: rivyl. As a guy who runs an agency working with global brands and celebrities, I decided to start interviewing people who take Agency over their lives. To unpack what entrepreneurs do to get ahead in business and life. My goal is to unearth the tactics, mindset, and motives that make high performers tick so you can get a leg up and take Agency with whatever you’re doing.

Business

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Business

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#80 - AI : Adapt Or Become Obsolete | Marty Hungerford

Agency

1 hour 23 minutes 33 seconds

4 months ago

#80 - AI : Adapt Or Become Obsolete | Marty Hungerford

Marty Hungerford is the Chief Innovation Officer and founding partner at BRX, where he is redefining how creative agencies deliver value through technology, insight and craft. With over 25 years of experience building and guiding digital, creative and strategic teams. Marty has helped some of Australia’s most iconic brands, including Optus, Medibank, AGL and Australia Post. In this episode, we explore the future of creativity in the AI era, the power of taste and human instinct, and why embracing these tools is essential for staying relevant.Book Rivyl in for a free 30-minute call, here: http://l.rivyl.com/JUPbkj Level up your agency with Wix Studio today: https://www.wix.com/studio

(00:00) Introduction to AI’s Creative Disruption
(06:52) Tools vs Taste in Modern Creativity
(13:31) Unlocking AI as a Creative Superpower
(20:10) Creativity Meets Commerce
(26:45) Scaling Ideas with AI Tools
(33:36) AI in Film, Content & Advertising
(40:22) Ethics, IP, and Prompt Responsibility
(47:00) Why AI Is Inevitable for Creatives
(53:40) Taste Over Tenure in the AI Era
(01:00:20) How AI Is Creating More Jobs
(01:07:04) Emotion and the Soul of Creativity
(01:13:58) The Future of AI-First Agencies