#79 - The Psychology Behind Customer Loyalty

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Agency

Dain Walker

99 episodes

4 days ago

In 2018, I was broke, 200k in debt, and working an unfulfilling job. I started a content creation agency and scaled it from 1 freelancer to a team of 30+ in just 4 short years. Now I run Australia’s fastest-growing agency: rivyl. As a guy who runs an agency working with global brands and celebrities, I decided to start interviewing people who take Agency over their lives. To unpack what entrepreneurs do to get ahead in business and life. My goal is to unearth the tactics, mindset, and motives that make high performers tick so you can get a leg up and take Agency with whatever you’re doing.

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#79 - The Psychology Behind Customer Loyalty | David Parsons

Agency

1 hour 25 minutes 38 seconds

4 months ago

#79 - The Psychology Behind Customer Loyalty | David Parsons

David Parsons is an award-winning expert in customer loyalty and the CEO of Ellipsis, a consultancy helping global brands like Audi, eBay, Visa, and Australia’s major banks drive growth through customer science. In this episode of The Agency Podcast, David breaks down the difference between emotional and behavioural loyalty, reveals why most brands misread what their customers really want, and shares how loyalty programs are evolving into powerful front-line brand strategies. A must-listen for anyone building customer relationships that last.

Book Rivyl in for a free 30-minute call, here: http://l.rivyl.com/JUPbkj Level up your agency with Wix Studio today: https://www.wix.com/studio

(00:00) Introduction
(08:23) Engaging Creatively with Influencers
(13:05) The Importance of Authenticity in Content
(24:29) The Evolution of Influencer Trends
(31:04) Addressing Challenges
(39:00) Building Influencer Networks
(44:19) The Transition to Product-Based Ventures
(50:41) Effective Branding
(53:26) Honesty and Transparency
(01:01:37) Navigating AI's Role
(01:08:06) The Emerging Role of Creativity
(01:12:43) Future Trends in Influencer Marketing