#78 - What Beauty Brands Don't Want You To Know

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Agency

Dain Walker

99 episodes

4 days ago

In 2018, I was broke, 200k in debt, and working an unfulfilling job. I started a content creation agency and scaled it from 1 freelancer to a team of 30+ in just 4 short years. Now I run Australia’s fastest-growing agency: rivyl. As a guy who runs an agency working with global brands and celebrities, I decided to start interviewing people who take Agency over their lives. To unpack what entrepreneurs do to get ahead in business and life. My goal is to unearth the tactics, mindset, and motives that make high performers tick so you can get a leg up and take Agency with whatever you’re doing.

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#78 - What Beauty Brands Don't Want You To Know | Bonnie Gillies

Agency

1 hour 31 minutes 2 seconds

4 months ago

#78 - What Beauty Brands Don't Want You To Know | Bonnie Gillies

Bonnie Gillies is a seasoned beauty professional with over two decades of experience spanning fashion, film, and digital media. As the founder of the award-winning brand Basic By B, she’s built a loyal following by bridging the gap between expert knowledge and accessible beauty. In this episode, Bonnie reflects on the evolution of the industry, the rise of conscious consumerism, and the nuanced balance between education and influence. A thoughtful conversation on brand building, authenticity, and what it means to lead with substance in a saturated space.

Book Rivyl in for a free 30-minute call, here: http://l.rivyl.com/JUPbkj Level up your agency with Wix Studio today: https://www.wix.com/studio

(00:00) Introduction
(08:14) Engaging Creatively with Influencers
(13:51) The Importance of Authenticity in Content
(24:06) The Evolution of Influencer Trends
(30:15) Addressing Challenges
(36:32) Building Influencer Networks
(43:20) The Transition to Product-Based Ventures
(48:14) Effective Branding
(53:45) Honesty and Transparency
(01:01:01) Navigating AI's Role
(01:08:11) The Emerging Role of Creativity
(01:12:49) Future Trends in Influencer Marketing