Send us a text In this episode, Logan Lyles interviews Bob Ruffolo, CEO of IMPACT, discussing the evolution of their business model from a traditional agency to a coaching and training company. They explore the importance of building a community around their services, the shift in buyer behavior, and the introduction of the new framework, Endless Customers, which emphasizes the need for businesses to adapt to changing market dynamics and consumer expectations. In this conversation, Bob Ruffol...
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Send us a text In this episode, Logan Lyles interviews Bob Ruffolo, CEO of IMPACT, discussing the evolution of their business model from a traditional agency to a coaching and training company. They explore the importance of building a community around their services, the shift in buyer behavior, and the introduction of the new framework, Endless Customers, which emphasizes the need for businesses to adapt to changing market dynamics and consumer expectations. In this conversation, Bob Ruffol...
One Client Almost WIPED OUT Their Agency (& How They Survived)
Agency Builders
39 minutes
9 months ago
One Client Almost WIPED OUT Their Agency (& How They Survived)
Send us a text Get one of the last remaining tickets for Agency Builders Retreat 2025: https://agencybuilders.com/ticket In this episode of the Agency Builders podcast, Logan Lyles and Michael Davern discuss a challenging experience faced by Davern's agency, Incept, with a startup health plan client. They explore the initial success, the impact of leadership changes, and the lessons learned about client dependency and the importance of strategic partnerships. The conversation emphasizes the ...
Agency Builders
Send us a text In this episode, Logan Lyles interviews Bob Ruffolo, CEO of IMPACT, discussing the evolution of their business model from a traditional agency to a coaching and training company. They explore the importance of building a community around their services, the shift in buyer behavior, and the introduction of the new framework, Endless Customers, which emphasizes the need for businesses to adapt to changing market dynamics and consumer expectations. In this conversation, Bob Ruffol...
