Send us a text In this episode, Logan Lyles interviews Bob Ruffolo, CEO of IMPACT, discussing the evolution of their business model from a traditional agency to a coaching and training company. They explore the importance of building a community around their services, the shift in buyer behavior, and the introduction of the new framework, Endless Customers, which emphasizes the need for businesses to adapt to changing market dynamics and consumer expectations. In this conversation, Bob Ruffol...
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Send us a text In this episode, Logan Lyles interviews Bob Ruffolo, CEO of IMPACT, discussing the evolution of their business model from a traditional agency to a coaching and training company. They explore the importance of building a community around their services, the shift in buyer behavior, and the introduction of the new framework, Endless Customers, which emphasizes the need for businesses to adapt to changing market dynamics and consumer expectations. In this conversation, Bob Ruffol...
3 Small Changes to Close More Deals w/ Joe Ardeeser
Agency Builders
35 minutes
1 year ago
3 Small Changes to Close More Deals w/ Joe Ardeeser
Send us a text In this conversation, Logan Lyles and Joe Ardiser discuss the challenges agency owners face in the proposal process and share actionable strategies to improve it. Joe, a former agency owner and now the founder of Smart Pricing Table, emphasizes the importance of clarity, systematization, and urgency in proposals. He shares insights on how to create a more efficient proposal process, the significance of proposal review meetings, and the value of offering options to clients. The ...
Agency Builders
Send us a text In this episode, Logan Lyles interviews Bob Ruffolo, CEO of IMPACT, discussing the evolution of their business model from a traditional agency to a coaching and training company. They explore the importance of building a community around their services, the shift in buyer behavior, and the introduction of the new framework, Endless Customers, which emphasizes the need for businesses to adapt to changing market dynamics and consumer expectations. In this conversation, Bob Ruffol...
