How to Add Value-Based Pricing to Your WordPress Agency

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Agency Action

WP Minute

6 episodes

2 days ago

Hosted by Toby Cryns and Kurt von Ahnen, the Agency Action Podcast (Part of the WP Minute Podcast Network) dives into the real-world ups and downs of running a WordPress agency. Each week, Toby and Kurt share open, honest conversations about the challenges and victories that come with building client relationships, pricing projects, finding the right tools, and growing a sustainable business. Whether you’re just launching your agency or refining your systems, you’ll get practical insights from two agency owners who live it every day—along with stories that remind you you’re not alone in this wild WordPress world of global teams, AI disruption, and constant change. Follow the show and explore more at TheWPMinute.com/podcasts

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Marketing

Business,

Careers

How to Add Value-Based Pricing to Your WordPress Agency

Agency Action

46 minutes

3 weeks ago

How to Add Value-Based Pricing to Your WordPress Agency

In this episode of The WP Minute’s Agency Action podcast, Kurt von Ahnen and Toby Cryns discuss the complexities of pricing strategies for agencies, emphasizing the importance of value-based pricing and the role of expertise in justifying higher rates. They explore sales techniques, time management, and the significance of marketing to existing clients. The conversation also touches on the balance between work and personal life, the value of consulting calls, and the necessity of adjusting prices to retain quality clients. The guys share valuable insights for agency owners looking to enhance their business practices.

Takeaways:

Pricing is subjective and can vary based on client expectations.
Value-based pricing can lead to higher fees if positioned correctly.
Expertise and confidence can justify higher rates.
Sales strategies are crucial for agency growth.
Time management is essential for productivity and focus.
Raising prices can help eliminate low-value clients.
Recurring revenue models provide stability for agencies.
Marketing to existing clients is often overlooked but vital.
Balancing work and personal life can enhance productivity.
Consulting calls should be managed to avoid giving away free advice.

Important Links:

Kurt’s Agency: Mañana No Mas
Toby’s Agency: The Mighty Mo!
Follow Kurt & Toby:
LinkedIn: Kurt | Toby
Agency Action Podcast: thewpminute.com/subscribe