In this episode of The WP Minute’s Agency Action podcast, Kurt and Toby discuss the challenges and strategies of running a WordPress agency. They explore the importance of efficiency in managing multiple sites, the necessity of delegation, and effective pricing strategies. The conversation also covers client success, the role of reporting, and the value of newsletters for engagement. The guys emphasize the ethics of pricing and the unique freedoms that come with self-employment, encouraging agency owners to embrace these aspects for growth and success.
Takeaways:
- Agencies often struggle with managing multiple sites efficiently.
- Delegation is crucial for agency growth and efficiency.
- Pricing strategies can significantly impact agency profitability.
- Client success is a shared responsibility between the agency and the client.
- Reporting should focus on key performance indicators that matter to clients.
- Building a newsletter can enhance client engagement and visibility.
- Understanding client expectations is key to successful project delivery.
- Ethics in pricing can vary widely among agency owners.
- Self-employment offers unique freedoms that should be embraced.
- Continuous learning and community engagement are vital for agency owners.
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