Originally an electrical engineer Jim Collin went back to school to study lighting design when he realized that his metric toolbox was not enough to create good spaces for people. Following his degree Jim has spent the past 20 years enlightening people in the duality of light as a combination of function and aesthetics. After a multiple award-winning career in lighting design, ending as the international head of Light Bureau, Jim today drives his own business as an internationally hired speaker and lecturer in lighting combined with a partnership at the lighting supply company, Annell Ljus + Form.

Jim has throughout his career strived to raise general awareness of the great potential in proper handling of the lighting matter. By creating good lighting for people, enormous energy savings can be made while lowering the total cost of the lighting installation. A true win-win-win situation