In this episode of the AgCulture Podcast, Justin Wells, US Country Manager at Halter, explains how virtual fencing and smart collars are reshaping beef cattle management in the United States. He shares Halter’s US rollout strategy, team-building approach, and the tech behind real-time containment and automated shifts. Learn how producers are capturing ROI through tighter grazing, labor savings, and better pasture use while planning for long-term soil and forage gains. Listen now on all major platforms!
Meet the guest: Justin Wells is the US Country Manager at Halter, where he leads the company’s expansion and adoption of virtual fencing for beef cow calf operations. Drawing on experience in the US Marine Corps and scaling tech startups, he focuses on pasture performance, rotational grazing, and producer profitability. Hear how this technology supports productivity and sustainability.
What you will learn:
(00:00) Introduction
(05:38) US expansion
(07:34) Team building
(16:13) Virtual fencing
(19:13) Cow algorithm
(23:03) ROI drivers
(36:45) Closing thoughts
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