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Agave Road Trip
Heritage Radio Network
284 episodes
5 days ago
Agave Road Trip provides gringo bartenders with firsthand knowledge about heritage agave spirits from Mexico, including mezcal, raicilla, bacanora, and destilado de agave.
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All content for Agave Road Trip is the property of Heritage Radio Network and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
Agave Road Trip provides gringo bartenders with firsthand knowledge about heritage agave spirits from Mexico, including mezcal, raicilla, bacanora, and destilado de agave.
Show more...
Society & Culture
Arts
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How does Mezcal find new consumers?
Agave Road Trip
24 minutes 38 seconds
1 month ago
How does Mezcal find new consumers?
According to the Comercam, production of Mezcal dropped in 2024. It went from 14.2 million liters in 2022 down to 12.2 million liters in 2023 and, last year, down again to 11.4 million liters. So how does Mezcal find new drinking buddies? Agave Road Trip is a critically acclaimed, award-winning podcast that helps gringx bartenders better understand agave, agave spirits, and rural Mexico. This episode is hosted by Lou Bank with special guest Linda Sullivan of seynasecreto and insights from Sammy Halpern of Desolas Mezcal.
Agave Road Trip
Agave Road Trip provides gringo bartenders with firsthand knowledge about heritage agave spirits from Mexico, including mezcal, raicilla, bacanora, and destilado de agave.