In this episode of the Aftermarket Champions Podcast, host Vivek Joshi interviews Bridgett Rousselle, Global Lifecycle Business Automation Leader at Xylem. Bridgett delves into the pivotal role of service and aftermarket solutions within the water industry, emphasizing their significance throughout the customer journey. She highlights the necessity for seamless collaboration across different functions within a company to ensure comprehensive service delivery that meets and exceeds customer expectations. Bridgett also explores the essential mindset required for achieving service excellence, advocating for innovation, customer-centricity, and a culture of continuous improvement. Drawing from her global experience, she underscores the importance of balancing global strategies with an acute awareness of local nuances, enabling companies to adapt their services effectively across diverse markets. Throughout the conversation, Bridgett stresses the importance of ongoing learning and development within the industry. She emphasizes continuous education as essential for staying ahead of industry trends and evolving customer needs, driving innovation and sustainable growth. Bridgett concludes by highlighting the transformative impact of a proactive mindset and collaborative approach in establishing leadership in service provision. She encourages industry professionals to embrace change, foster internal cohesion, and prioritize customer-centric strategies to achieve and maintain success in the dynamic water industry landscape.