Commercial Production, Women in Advertising, & Hellboys

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After School Program

ASP Media

39 episodes

4 days ago

Find out how successful young professionals navigate life after school. Zach McHale, a former production associate at NBC News's "Stay Tuned," and Connor Heine, a Philadelphia sound engineer working with bands including “Muscle Tough,” have conversations with young professionals across various fields, including some that are quite literally off the beaten path. The purpose of After School Program is to blend captivating stories, light-hearted banter, and personal insight into how people approach life after school.

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Careers

Business

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Commercial Production, Women in Advertising, & Hellboys | Ep. 30 - Shelby Guller

After School Program

46 minutes 49 seconds

4 years ago

Commercial Production, Women in Advertising, & Hellboys | Ep. 30 - Shelby Guller

Shelby Guller is a copywriter currently based in LA. She's written for some of the world's biggest brands, including Starbucks, Uber, MasterClass, Coke, General Mills, and more... but she's kinda bad at writing her own bios.

You can see her work on the side of many major highways. Or wherever you're watching an enjoyable piece of content. It'll be that thing you skip before it.

In this episode:

What the commercial production process looks like

How Shelby comes up with advertising concepts

How she figured out her career while at Syracuse University

What it’s like working as a woman in advertising

Shelby’s appearance on The Price is Right

What makes for good copy

And why Shelby and her work partner made the entire office refer to them as Hellboys

Follow Shelby:

Instagram @sheebslouise

Twitter @sheebslouise

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