In this episode of After Hours Ecommerce, Sean Clancy and Sean Fisher discuss the essential preparations for the upcoming peak season, particularly focusing on Black Friday. They emphasise the importance of crafting the right offers, optimising advertising strategies, and enhancing customer service to ensure a successful sales period. The conversation also covers the significance of email marketing, reducing friction in the customer journey, and planning for the holiday season beyond Black Friday. The hosts provide actionable insights and strategies for e-commerce brands to maximize their performance during this critical time.