In this episode, Sean Fisher and Sean C from Swanky discuss strategies for Black Friday and the holiday shopping season. They explore the trend of launching campaigns earlier to avoid high costs, the importance of messaging for gifting during the holiday season, and how to protect margins while still attracting customers. The conversation also covers stock management, order fulfilment, and effective post-purchase strategies to enhance customer retention and increase average order value.

Takeaways

• Launching campaigns early can help avoid increased costs.
• Gifting messaging can be more effective than discounting.
• Protecting margins is crucial during high-discount periods.
• Stock management is essential for successful sales events.
• Post-purchase upselling can increase average order value.
• Consider offering value instead of discounts to maintain margins.
• Flash sales can create urgency but require careful planning.
• Customer intent should be leveraged for better sales outcomes.
• Simplifying data capture can enhance customer experience.
• Engaging customers post-purchase can build brand loyalty.