In this conversation, Sean Fisher and Sean Clanchy delve into the concept of Customer Data Platforms (CDPs), discussing their importance in integrating customer data from various sources to create a unified view of the customer. They explore how CDPs enable businesses to personalise marketing efforts, improve customer experiences, and drive revenue growth.

The discussion also covers the challenges of implementing a CDP, strategies for effective data collection, and the selection of the right CDP for different business needs. The conversation emphasises the actionable insights that can be derived from customer data and the necessity of being intentional in data strategy.