Hi guys, thanks for tuning in to another episode of Afropolitan Central. We’re super excited to bring you our conversation with Paakow Essandoh, the founder and CEO of Mizizi, the fashion brand that’s making it cool and exciting for members of the African continent and diaspora to rep our heritage. Our conversation with the 24 year old Ghanaian American entrepreneur covers the difficult and highly inspiring story behind the launch of Mizizi, the unique role social media plays in the company’s business model, its recent Marvel collaboration and his ambition to eventually manufacture on the continent. We also analyse the dangers of potentially homogenising and tokenizing “African culture” as well as the role fashion can play in African narrative. You definitely don’t want to miss this episode so go ahead and press play already! As always, we want to hear your thoughts so hit us up on our social media channels- we’re Afropolitan Central on both Facebook and Instagram and AfropolitanC on Twitter Useful links Mizizi’s Profile in Forbes https://www.forbes.com/sites/josephdeacetis/2019/01/18/meet-mizizi-how-one-twenty-four-year-old-ghanaian-american-is-inspiring-africans-to-stay-rooted/ Mizizi’s social media- Mizizishop on all social media channels Paakow’s social media- Paakowessandoh on Instagram Africa Growth and Opportunities Act: https://agoa.info/about-agoa.html