Afrobeats Intelligence Podcast is a podcast spin-off of the popular music newsletter, Afrobeats Intelligence. It's focused on African music and the sprawling ecosystem that inspires and supports creativity from Lagos, Accra, Nairobi, Johannesburg, and more. Hosted by multi-award-winning music journalist Joey Akan, the podcast explores the intersection of art, humanity and processes that give birth to African sonic excellence. Expansive interviews, the most informed and diverse views, and a snapshot into the soul of an industry pushing for global success. We dig into the past, the present and the future, democratizing the core of African music.
afrobeatsintelligence.substack.com
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Afrobeats Intelligence Podcast is a podcast spin-off of the popular music newsletter, Afrobeats Intelligence. It's focused on African music and the sprawling ecosystem that inspires and supports creativity from Lagos, Accra, Nairobi, Johannesburg, and more. Hosted by multi-award-winning music journalist Joey Akan, the podcast explores the intersection of art, humanity and processes that give birth to African sonic excellence. Expansive interviews, the most informed and diverse views, and a snapshot into the soul of an industry pushing for global success. We dig into the past, the present and the future, democratizing the core of African music.
afrobeatsintelligence.substack.com
Lojay on Making 'Billions", Crafting His Sound, and Starting A Legacy | Afrobeats Intelligence
Afrobeats Intelligence
1 hour 15 minutes
5 months ago
Lojay on Making 'Billions", Crafting His Sound, and Starting A Legacy | Afrobeats Intelligence
“We’re here fighting over the tiniest, most fickle things. When in reality the numbers are not matching up.” In this powerful episode of Afrobeats Intelligence Podcast, host Joey Akan sits down with Nigerian Afrobeats star Lojay, the voice behind global hits like “Monalisa” and “Billions.” Lojay delivers a raw and introspective look at his quest for legacy, his creative process, and the state of the Nigerian music industry.
Lojay opens by sharing his drive to create work that outlives him (0:00–9:40), revealing a past fear of death that shaped his ambition (3:10–4:34). He traces his musical roots from high school fame (8:00–17:00) and early experiments at age 10 (17:00–20:30) to dropping out of a UK university to pursue music in Nigeria (20:30–27:15, 21:40–23:47). Lojay breaks down his growth markers, including writing classes (27:15–29:36), and his unique songwriting process, admitting “I don’t write” (30:59–32:39). He recounts crafting “Billions” with Wizkid and Sarz (32:39–35:55, 32:39–33:50) and turning Sarz’s beat for Wurld into the crossover hit “Monalisa” (53:20–56:03, 53:20–54:54). Lojay explores how love fuels his creativity (39:10–42:00) and why he prioritizes internal taste over trends, praising Asake’s bold sound (42:45–53:00, 49:02–51:15). He closes with a passionate critique of the Nigerian music industry’s lack of foresight, urging Afrobeats to aim higher (1:00:30–end, 1:01:58–1:05:50).
Join Joey Akan and Lojay for an inspiring journey through artistry, ambition, and the global rise of Afrobeats.
Afrobeats Intelligence
Afrobeats Intelligence Podcast is a podcast spin-off of the popular music newsletter, Afrobeats Intelligence. It's focused on African music and the sprawling ecosystem that inspires and supports creativity from Lagos, Accra, Nairobi, Johannesburg, and more. Hosted by multi-award-winning music journalist Joey Akan, the podcast explores the intersection of art, humanity and processes that give birth to African sonic excellence. Expansive interviews, the most informed and diverse views, and a snapshot into the soul of an industry pushing for global success. We dig into the past, the present and the future, democratizing the core of African music.
afrobeatsintelligence.substack.com