The pandemic has hit Africa’s fashion industry hard as disruption in global supply chains has slowed production and stores struggle to keep their doors open. In the face of lockdowns, consumers have turned to e-commerce more than ever before, but the shift towards digital doesn't come without its own complications. In this episode, we meet Adebayo Oke-Lawal, CEO of Orange Culture Nigeria. As the brains behind one of Africa’s most-talked-about fashion brands, Lawal has built an increasingly global and socially conscious customer base that has embraced his gender fluid designs with open arms. In this conversation, the finance graduate turned designer reflects on the logistics of scaling an African business — from the woes of navigating payment platforms to the highs of his entrepreneurial journey — as well as standing up for his own values at all cost.