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Africa on Luxury
Buyi Mafoko
24 episodes
4 days ago
AFRICA ON LUXURY Podcast chronicles the history of African Luxury, explores cultural centres across the continent and connects with creators and curators. We set out to define luxury in the African context and decode global perceptions of luxury in emerging markets. EXPLORE A series of explorative conversations with our business, academia and industry. INFORM We take on a consultative tone to explore various subjects that interest the audience, aiming to leave them well-informed. CREATE This is a culturally-rich journey of collaborative creation and excavation of collective knowledge.
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Business
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All content for Africa on Luxury is the property of Buyi Mafoko and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
AFRICA ON LUXURY Podcast chronicles the history of African Luxury, explores cultural centres across the continent and connects with creators and curators. We set out to define luxury in the African context and decode global perceptions of luxury in emerging markets. EXPLORE A series of explorative conversations with our business, academia and industry. INFORM We take on a consultative tone to explore various subjects that interest the audience, aiming to leave them well-informed. CREATE This is a culturally-rich journey of collaborative creation and excavation of collective knowledge.
Show more...
Business
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S2 EP 4: Behavioural science and luxury consumption in Africa with Timothy Maurice
Africa on Luxury
1 hour 7 minutes 45 seconds
8 months ago
S2 EP 4: Behavioural science and luxury consumption in Africa with Timothy Maurice

Timothy is a human behaviouralist, researcher and bestselling of author of multiple books centred on themes about human and brand behaviour. Known as the CEO Whisperer for helping C-suite executives understand behavioural psychology to position themselves and their mission; this methodology has been sought after by senior executives, political leaders and global entrepreneurs. His research interests lie in Personal Brand Leadership, Brand Influence and Gender Equality which he explores extensively in his podcast The Brain and Brand Show. 


Applying Neuroscience and Behavioral Science to Personal Brand Leadership, Timothy and his team leverage the evolving trends in Neuroscience and how professionals and organisations should think about how the brain processes identity, brand power and human behaviour. More so now than ever, there is a surgance  is well placed to have this conversation with us about the behaviours shaping luxury consumption in Africa given his vast background in branding, design and psychology.


In this episode


  1. Introduction to Behavioral Science and Luxury Consumption
  2. The Significance of Luxury as a Status Symbol
  3. Understanding Consumer Behavior in Africa
  4. The Role of Luxury in Personal Identity
  5. How Community Shapes Luxury Preferences
  6. The Power of Perception: How Stories Shape Luxury
  7. The Importance of Storytelling in Luxury Marketing
  8. Embracing African Luxury: A New Narrative


Links


  • Subscribe to our YT channel ⁠⁠https://www.youtube.com/@africaonluxury
  • Follow us on IG/ LinkedIn @africaonluxury @nobleliving
  • For media and sales enquiries email experience@noble.africa
  • Follow @instatimothy on IG


Africa on Luxury
AFRICA ON LUXURY Podcast chronicles the history of African Luxury, explores cultural centres across the continent and connects with creators and curators. We set out to define luxury in the African context and decode global perceptions of luxury in emerging markets. EXPLORE A series of explorative conversations with our business, academia and industry. INFORM We take on a consultative tone to explore various subjects that interest the audience, aiming to leave them well-informed. CREATE This is a culturally-rich journey of collaborative creation and excavation of collective knowledge.