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Africa on Luxury
Buyi Mafoko
24 episodes
4 days ago
AFRICA ON LUXURY Podcast chronicles the history of African Luxury, explores cultural centres across the continent and connects with creators and curators. We set out to define luxury in the African context and decode global perceptions of luxury in emerging markets. EXPLORE A series of explorative conversations with our business, academia and industry. INFORM We take on a consultative tone to explore various subjects that interest the audience, aiming to leave them well-informed. CREATE This is a culturally-rich journey of collaborative creation and excavation of collective knowledge.
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Business
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All content for Africa on Luxury is the property of Buyi Mafoko and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
AFRICA ON LUXURY Podcast chronicles the history of African Luxury, explores cultural centres across the continent and connects with creators and curators. We set out to define luxury in the African context and decode global perceptions of luxury in emerging markets. EXPLORE A series of explorative conversations with our business, academia and industry. INFORM We take on a consultative tone to explore various subjects that interest the audience, aiming to leave them well-informed. CREATE This is a culturally-rich journey of collaborative creation and excavation of collective knowledge.
Show more...
Business
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EP 5: Effective brand strategies for emerging luxury brands with Louise Darko
Africa on Luxury
46 minutes 47 seconds
1 year ago
EP 5: Effective brand strategies for emerging luxury brands with Louise Darko

This podcast embarks on a series of culturally-rich conversations seeking to explore, inform and create a unique definition and discovery of African luxury.


Meet my guest


A multi-hyphenate creative, Louise is a seasoned Brand Consultant with over 15 years experience, skilled womenswear designer, and a dedicated community curator with an unambiguous passion and perspective on consumer behavior and market trends. Her expertise lies in leveraging cultural insights to craft consumer-centric strategies that resonate with diverse audiences.


As a British Ghanaian, born and raised in the UK, her own cultural background has instilled a profound appreciation for cultural diversity, which is pervasive in allh er work. She holds a Bachelor of Fine Arts in Fashion Design degree and Marketing qualification from Atlanta, where she cultivated her skills and passion for storytelling. True to her multi-hyphenate identify, Louise also convenes like-minded contributors and curates cultural conversations through a community platform called the Multi-Hyphenates dedicated to fashion, community and promoting inclusivity within the industry.


In this episode


  1. The state of branding in Africa right now
  2. How branding become an avenue for cultural conversations
  3. Key considerations that brands should be mindful of when creating for African consumers given the diverse cultures on the continent
  4. Trends or insights informing what audiences are looking for in the brands they consume or interact with daily
  5. Differentiating factors that brands need to incorporate into their strategies to make their  products or services more resonant with African consumers 


Links


  • Subscribe to our YT channel ⁠https://www.youtube.com/@africaonluxury⁠
  • Follow us on IG/ LinkedIn @buyimafoko @africaonluxury 
  • For media and sales enquiries: experience@noble.africa
  • Follow @louminescent_ on IG
Africa on Luxury
AFRICA ON LUXURY Podcast chronicles the history of African Luxury, explores cultural centres across the continent and connects with creators and curators. We set out to define luxury in the African context and decode global perceptions of luxury in emerging markets. EXPLORE A series of explorative conversations with our business, academia and industry. INFORM We take on a consultative tone to explore various subjects that interest the audience, aiming to leave them well-informed. CREATE This is a culturally-rich journey of collaborative creation and excavation of collective knowledge.