EP 14: Localising communications for African consumers with Max Ngari

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Africa on Luxury

Buyi Mafoko

24 episodes

5 days ago

AFRICA ON LUXURY Podcast chronicles the history of African Luxury, explores cultural centres across the continent and connects with creators and curators. We set out to define luxury in the African context and decode global perceptions of luxury in emerging markets. EXPLORE A series of explorative conversations with our business, academia and industry. INFORM We take on a consultative tone to explore various subjects that interest the audience, aiming to leave them well-informed. CREATE This is a culturally-rich journey of collaborative creation and excavation of collective knowledge.

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EP 14: Localising communications for African consumers with Max Ngari

Africa on Luxury

38 minutes 4 seconds

11 months ago

EP 14: Localising communications for African consumers with Max Ngari

This podcast embarks on a series of culturally-rich conversations seeking to explore, inform and create a unique definition and discovery of African luxury.

Meet my guest

Max is an award-winning Executive Creative Director, with over 14 years experience in the creative industry conceptualising and executing big creative ideas for brands such as Airtel, Safaricom, Huawei, Coca-Cola and Unilever. This solid creative leader's work has been recognised for Agency of the Year, Digital Agency of the Year and Media Agency of the Year in both local and regional award shows. He has also judged in local and international juries such as the Cannes Lions and Loeries; intent to create environments that creatives feel seen, talent is motivated and great ideas win.

Notable accolades include 4 x Cannes Lions Winner, Grand Lynx, Grand Clio, Loeries, Cristal, Pitcher Award Grand Prix and numerous APA Award Grand Prix and MSK Awards.

In this episode

Leveraging mobile usage
Africa unlocking it's creative future
Millennial's demand for authentic brand stories
Revolutionizing Ad Formats
Embracing AI

Links

Subscribe to our YT channel ⁠⁠https://www.youtube.com/@africaonluxury
Follow us on IG/ LinkedIn @africaonluxury @nobleliving
For media and sales enquiries email experience@noble.africa
Follow @thisispineapples on IG