Welcome to Africa Event Connect!
Your go-to podcast for all things MICE (Meetings, Incentives, Conferences, and Exhibitions) in Africa! We’re here to bring you the latest buzz, exclusive insights, and expert advice from the events world, all with a friendly, insider’s twist. Produced by Exposure Marketing and powered by our incredible media partner, Business Events Africa, we’re diving deep into the industry that makes networking magic happen!
Why Tune In?
• Exclusive Industry Insights: Stay ahead of the latest trends and strategies driving the MICE industry.
• Expert Opinions: Gain perspectives from leading professionals and thought leaders who are redefining the events landscape.
• Best Practices: Learn actionable tips and techniques to enhance your events, conferences, and exhibitions.
Africa Event Connect is more than just a podcast—it’s a community for MICE professionals across Africa. Whether you’re new to the game or a seasoned pro, we’re here to share trends, swap stories, and explore what’s next in events. Join us as we bring fresh episodes filled with practical tips, big ideas, and behind-the-scenes scoops from industry leaders. If you love events as much as we do, you’re in the right place!
All content for Africa Event Connect is the property of Exposure Marketing and is served directly from their servers
with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
Welcome to Africa Event Connect!
Your go-to podcast for all things MICE (Meetings, Incentives, Conferences, and Exhibitions) in Africa! We’re here to bring you the latest buzz, exclusive insights, and expert advice from the events world, all with a friendly, insider’s twist. Produced by Exposure Marketing and powered by our incredible media partner, Business Events Africa, we’re diving deep into the industry that makes networking magic happen!
Why Tune In?
• Exclusive Industry Insights: Stay ahead of the latest trends and strategies driving the MICE industry.
• Expert Opinions: Gain perspectives from leading professionals and thought leaders who are redefining the events landscape.
• Best Practices: Learn actionable tips and techniques to enhance your events, conferences, and exhibitions.
Africa Event Connect is more than just a podcast—it’s a community for MICE professionals across Africa. Whether you’re new to the game or a seasoned pro, we’re here to share trends, swap stories, and explore what’s next in events. Join us as we bring fresh episodes filled with practical tips, big ideas, and behind-the-scenes scoops from industry leaders. If you love events as much as we do, you’re in the right place!
The Business of Events: Partnerships, Sponsorships, Brand Alignment & Media
Africa Event Connect
50 minutes 43 seconds
1 week ago
The Business of Events: Partnerships, Sponsorships, Brand Alignment & Media
What does it take to build sports and entertainment platforms in Africa that truly last? In this episode of Africa Event Connect, Projeni Pather sits down with Lyndon Barends, CEO of Arena Holdings, to unpack the business of sustainability in events, the power of brand alignment, and why purpose-driven experiences win loyalty. From real-world case studies to future-focused insights, Lyndon shares hard-won leadership lessons and the keys to creating scalable, meaningful properties that connect audiences across the continent. If you’re in events, sponsorship, or media, this is your playbook for building impact that endures.
Africa Event Connect
Welcome to Africa Event Connect!
Your go-to podcast for all things MICE (Meetings, Incentives, Conferences, and Exhibitions) in Africa! We’re here to bring you the latest buzz, exclusive insights, and expert advice from the events world, all with a friendly, insider’s twist. Produced by Exposure Marketing and powered by our incredible media partner, Business Events Africa, we’re diving deep into the industry that makes networking magic happen!
Why Tune In?
• Exclusive Industry Insights: Stay ahead of the latest trends and strategies driving the MICE industry.
• Expert Opinions: Gain perspectives from leading professionals and thought leaders who are redefining the events landscape.
• Best Practices: Learn actionable tips and techniques to enhance your events, conferences, and exhibitions.
Africa Event Connect is more than just a podcast—it’s a community for MICE professionals across Africa. Whether you’re new to the game or a seasoned pro, we’re here to share trends, swap stories, and explore what’s next in events. Join us as we bring fresh episodes filled with practical tips, big ideas, and behind-the-scenes scoops from industry leaders. If you love events as much as we do, you’re in the right place!
