Welcome to Africa Event Connect!
Your go-to podcast for all things MICE (Meetings, Incentives, Conferences, and Exhibitions) in Africa! We’re here to bring you the latest buzz, exclusive insights, and expert advice from the events world, all with a friendly, insider’s twist. Produced by Exposure Marketing and powered by our incredible media partner, Business Events Africa, we’re diving deep into the industry that makes networking magic happen!
Why Tune In?
• Exclusive Industry Insights: Stay ahead of the latest trends and strategies driving the MICE industry.
• Expert Opinions: Gain perspectives from leading professionals and thought leaders who are redefining the events landscape.
• Best Practices: Learn actionable tips and techniques to enhance your events, conferences, and exhibitions.
Africa Event Connect is more than just a podcast—it’s a community for MICE professionals across Africa. Whether you’re new to the game or a seasoned pro, we’re here to share trends, swap stories, and explore what’s next in events. Join us as we bring fresh episodes filled with practical tips, big ideas, and behind-the-scenes scoops from industry leaders. If you love events as much as we do, you’re in the right place!
All content for Africa Event Connect is the property of Exposure Marketing and is served directly from their servers
with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
Welcome to Africa Event Connect!
Your go-to podcast for all things MICE (Meetings, Incentives, Conferences, and Exhibitions) in Africa! We’re here to bring you the latest buzz, exclusive insights, and expert advice from the events world, all with a friendly, insider’s twist. Produced by Exposure Marketing and powered by our incredible media partner, Business Events Africa, we’re diving deep into the industry that makes networking magic happen!
Why Tune In?
• Exclusive Industry Insights: Stay ahead of the latest trends and strategies driving the MICE industry.
• Expert Opinions: Gain perspectives from leading professionals and thought leaders who are redefining the events landscape.
• Best Practices: Learn actionable tips and techniques to enhance your events, conferences, and exhibitions.
Africa Event Connect is more than just a podcast—it’s a community for MICE professionals across Africa. Whether you’re new to the game or a seasoned pro, we’re here to share trends, swap stories, and explore what’s next in events. Join us as we bring fresh episodes filled with practical tips, big ideas, and behind-the-scenes scoops from industry leaders. If you love events as much as we do, you’re in the right place!
Marketing Trends 2025: Lessons from the Nedbank IMC
Africa Event Connect
46 minutes 14 seconds
1 month ago
Marketing Trends 2025: Lessons from the Nedbank IMC
In this episode of Africa Event Connect, Projeni Pather sits down with Dale Hefer, CEO of the Nedbank IMC Conference, to unpack the secrets behind South Africa’s most influential marketing event. Dale shares a sneak peek into the trends and themes shaping marketing in 2025, along with the real-world lessons she’s learned in building and sustaining a large-scale conference that continues to thrive. From navigating the challenges of hybrid events to curating content that truly resonates, engaging audiences, and securing sponsor buy-in, this conversation is packed with insights for marketers and event leaders who want to create impact and longevity.
Africa Event Connect
Welcome to Africa Event Connect!
Your go-to podcast for all things MICE (Meetings, Incentives, Conferences, and Exhibitions) in Africa! We’re here to bring you the latest buzz, exclusive insights, and expert advice from the events world, all with a friendly, insider’s twist. Produced by Exposure Marketing and powered by our incredible media partner, Business Events Africa, we’re diving deep into the industry that makes networking magic happen!
Why Tune In?
• Exclusive Industry Insights: Stay ahead of the latest trends and strategies driving the MICE industry.
• Expert Opinions: Gain perspectives from leading professionals and thought leaders who are redefining the events landscape.
• Best Practices: Learn actionable tips and techniques to enhance your events, conferences, and exhibitions.
Africa Event Connect is more than just a podcast—it’s a community for MICE professionals across Africa. Whether you’re new to the game or a seasoned pro, we’re here to share trends, swap stories, and explore what’s next in events. Join us as we bring fresh episodes filled with practical tips, big ideas, and behind-the-scenes scoops from industry leaders. If you love events as much as we do, you’re in the right place!
