Welcome to Africa Event Connect!
Your go-to podcast for all things MICE (Meetings, Incentives, Conferences, and Exhibitions) in Africa! We’re here to bring you the latest buzz, exclusive insights, and expert advice from the events world, all with a friendly, insider’s twist. Produced by Exposure Marketing and powered by our incredible media partner, Business Events Africa, we’re diving deep into the industry that makes networking magic happen!
Why Tune In?
• Exclusive Industry Insights: Stay ahead of the latest trends and strategies driving the MICE industry.
• Expert Opinions: Gain perspectives from leading professionals and thought leaders who are redefining the events landscape.
• Best Practices: Learn actionable tips and techniques to enhance your events, conferences, and exhibitions.
Africa Event Connect is more than just a podcast—it’s a community for MICE professionals across Africa. Whether you’re new to the game or a seasoned pro, we’re here to share trends, swap stories, and explore what’s next in events. Join us as we bring fresh episodes filled with practical tips, big ideas, and behind-the-scenes scoops from industry leaders. If you love events as much as we do, you’re in the right place!
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with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
Welcome to Africa Event Connect!
Your go-to podcast for all things MICE (Meetings, Incentives, Conferences, and Exhibitions) in Africa! We’re here to bring you the latest buzz, exclusive insights, and expert advice from the events world, all with a friendly, insider’s twist. Produced by Exposure Marketing and powered by our incredible media partner, Business Events Africa, we’re diving deep into the industry that makes networking magic happen!
Why Tune In?
• Exclusive Industry Insights: Stay ahead of the latest trends and strategies driving the MICE industry.
• Expert Opinions: Gain perspectives from leading professionals and thought leaders who are redefining the events landscape.
• Best Practices: Learn actionable tips and techniques to enhance your events, conferences, and exhibitions.
Africa Event Connect is more than just a podcast—it’s a community for MICE professionals across Africa. Whether you’re new to the game or a seasoned pro, we’re here to share trends, swap stories, and explore what’s next in events. Join us as we bring fresh episodes filled with practical tips, big ideas, and behind-the-scenes scoops from industry leaders. If you love events as much as we do, you’re in the right place!
How Data and Research Can Transform the Events Industry | Londi Khumalo
Africa Event Connect
58 minutes 59 seconds
2 months ago
How Data and Research Can Transform the Events Industry | Londi Khumalo
In this episode of Africa Event Connect, Projeni Pather sits down with Londi Khumalo, Chief Business Development Officer at Niche Partners, to unpack why the MICE industry in Africa still leans heavily on intuition over research.
Londi shares her journey from curiosity-driven beginnings to becoming a passionate advocate for strategic research, highlighting how data transforms decision-making, competitiveness, and growth.
Together, they explore Africa’s evolving MICE landscape, the role of government master plans, the rising need for private sector differentiation, and insights from Londi’s 2025 Africa Perspectives Report.
The conversation underscores why research is not a luxury but a necessity.
Africa Event Connect
Welcome to Africa Event Connect!
Your go-to podcast for all things MICE (Meetings, Incentives, Conferences, and Exhibitions) in Africa! We’re here to bring you the latest buzz, exclusive insights, and expert advice from the events world, all with a friendly, insider’s twist. Produced by Exposure Marketing and powered by our incredible media partner, Business Events Africa, we’re diving deep into the industry that makes networking magic happen!
Why Tune In?
• Exclusive Industry Insights: Stay ahead of the latest trends and strategies driving the MICE industry.
• Expert Opinions: Gain perspectives from leading professionals and thought leaders who are redefining the events landscape.
• Best Practices: Learn actionable tips and techniques to enhance your events, conferences, and exhibitions.
Africa Event Connect is more than just a podcast—it’s a community for MICE professionals across Africa. Whether you’re new to the game or a seasoned pro, we’re here to share trends, swap stories, and explore what’s next in events. Join us as we bring fresh episodes filled with practical tips, big ideas, and behind-the-scenes scoops from industry leaders. If you love events as much as we do, you’re in the right place!
