In this episode, Edem is joined by Rick Cross, Global Recruitment Manager at the Global Institute of Sport (GIS), to unpack a new and exciting partnership between GIS and Africa Business of Sport.
They explore why Africa is a key focus market for international sports education, the uniqueness of GIS programs like the MSc in International Sport Management and MA in Sports Agency, and how this partnership unlocks real opportunities for African students. Rick shares insights on employability, the flexibility of learning across global campuses or online, and the long-term impact this initiative aims to have on the African sport ecosystem.
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In this episode, Edem and Jabu sit down with Jonathan Miseory, Co-Founder and Chief Strategy Officer of Hadaf Global, to have a timely conversation about sport and international diplomacy. They trace the roots of sport diplomacy, examine how events like AFCON 2025 and the Dakar 2026 Youth Olympics reflect Africa’s increasing use of sport to expand its soft power, and explore how upcoming sporting mega-events like the 2026 FIFA World could shape a new era of sport diplomacy under a Trump administration.
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In this episode, Edem is joined by the Founder of African Warriors Fighting Championship (AWFC), Maxwell Kalu, to discuss the groundbreaking broadcasting deal between AWFC and DAZN, a major milestone that significantly expands the reach of traditional African combat sports to global audiences.
They explore AWFC’s broadcasting strategy prior to the DAZN partnership, including its digital-first approach and grassroots community engagement. The conversation also covers the imminent launch of PFL Africa and its implications for the AWFC and the wider growth of the MMA and combat sports market across the continent. Finally, they delve into how Silverbacks’ recent minority stake acquisition in AWFC has impacted the business and elevated investor confidence in African fighting promotion companies.
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In this episode, Jabu is joined by tax lawyer Louis Botha and Director of Cash n Sport Research, Nqobile Ndlovu, for a comprehensive discussion the firesale of Royal AM amid tax debts incurred by its owner, Shawn Mkhize. Jabu, Louis, and Nqobile break down the legal, financial, and sporting implications of the case, analysing how it fits into the broader context of South African football.
Topics covered include Shawn Mkhize's longstanding tax dispute with SARS, the extensive powers that the curator bonis Jacob Venter has over Royal AM, the unsuccessful bid by Roy Moodley for Royal AM, what happens if the curator does not receive satisfactory bids for the club, and what the Royal AM case reflects about the PSL clubs' corporate governance and financial sustainability.
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In this episode, Edem and Jabu react to the announcement that Zimbabwe's Minister of Sport and IOC Member, Kirsty Coventry, has been elected as the 10th President of the International Olympic Committe. They discuss the historic development as Coventry becomes the first female president of the IOC and the first African president of the organisation, and outline her plans to reimagine The Olympic Partner (TOP) Programme and Olympic broadcasting.
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In this episode, Edem is joined by International Olympic Committee Vice President and Presidential Candidate Juan Antonio Samaranch to discuss his vision for the future of the Olympic Movement.
They explore his motives and purpose behind bidding for the IOC Presidency, his approach to evolving and repositioning the TOP Programme, and how the IOC should navigate an increasingly complex geopolitical landscape while upholding its principle of political neutrality. The conversation also delves into the future of Olympic broadcasting, including the potential role of streaming platforms and social media networks, as well as Africa’s place in the Olympic Movement and the prospect of hosting an Olympic Games on the continent.
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In this episode, Edem and Jabu are joined by Dr. Layckan Van Gensen, sports law expert and Junior Lecturer at Stellenbosch University, to discuss how professional athletes in South Africa protect and commercialise their image, the key challenges plaintiffs face when claiming compensation for unauthorised use of their image under the common law of delict, the vulnerabilities South African athletes face in the digital age and the legal safeguards they can implement, the key provisions necessary in a potential Image Rights Act, and global best practices from jurisdictions like the United States that could inform South Africa’s future image rights legislation.
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In this episode, Jabu and Edem return to review the recently-concluded third season of BetwaySA20, South Africa's premier T20 cricket league. The duo detail the business of the SA20, the league's innovative fan engagement strategy, the commercial partnership portfolio that powers the league and the SA20's significance given the upcoming 2027 ICC Cricket World Cup and cricket's introduction as an Olympic sport at the LA28 Olympic Games.
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In the final episode of this year, Edem and Jabu mark the one-year mark until AFCON 2025 Morocco by having a conversation with African sport business expert, Reda Laraichi.
Reda evaluates Morocco's readiness to host AFCON 2025 and the 2030 FIFA World Cup by considering how Morocco is boosting tourism revenues through hosting different sporting competitions, AFCON 2025's commercial landscape and how it will be boosted by the robust cross-collaboration between the public and private sector within the Moroccan economy and how hosting sporting events is fueling the local economy and sports infrastructure development including the 115 000-seater Grand Stade Hassan II.
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In this episode, Edem and Jabu reflect on FIFA’s unusual unopposed bidding process in awarding the 2030 and 2034 World Cups, Morocco co-hosting the 2030 World Cup with Spain and Portugal, the African Development Bank issuing a €650m loan to Morocco for World Cup transportation infrastructure development, and Saudi Arabia’s successful 2034 World Cup bid with 15 new stadiums planned across four cities.
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In this episode, Edem and Jabu are joined by Visiting Professor at Georgetown University in Qatar, Dr. Danyel Reiche, to reflect on Qatar’s journey post-FIFA World Cup 2022, critically examining how the tournament has shaped the nation’s sports policy and geopolitical. Danyel, who co-authored "Qatar and the World Cup: Politics, Controversy and Change", extensively interrogates the World Cup's impact on Qatar’s foreign policy, Saudi Arabia's rapid rise in world sport after the World Cup, and Qatar Investment Authority’s investment outlook after 2022, and the country's long-term vision for its deployment of sports diplomacy to enhance its standing in international relations.
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In this episode, Jabu is joined by Dr. Kamilla Swart-Arries, Program Director of the Masters of Sports & Entertainment Management and Associate Professor at Hamad Bin Khalifa University, to discuss the potential return of Formula 1 to Africa.
Dr. Swart-Arries explores the history of F1 on the continent, from the 1958 Moroccan Grand Prix to the last race held in South Africa in 1993. She also examines the prospects of Rwanda and South Africa as frontrunners to host the next African Grand Prix, highlighting the efforts of South African Sports Minister Gayton McKenzie in advocating for Kyalami's return to the F1 circuit. Together, they discuss the strategic and financial commitments needed for an African circuit to successfully host F1, considering the high costs and FIA circuit accreditation requirements involved.
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In this episode, Jabu is joined by leading international sports lawyer, Evert de Bruyn, a key figure behind The Business of Football Conference (BFC), South Africa's first football business summit.
Evert discusses the BFC's context within the wider football business ecosystem in South Africa, the brands organising and sponsoring the event and the importance of creating forums for football stakeholders to exchange ideas. He also shares exclusive details about BFC's thematic agenda and line-up of speakers.
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In this episode, Edem and Jabu sit down with the Founder & Chairman of the Professional Fighters League (PFL), Donn Davis, to discuss the highly anticipated launch of PFL Africa.
In an exclusive interview, Donn extensively explains the key drivers behind the PFL’s strategic expansion to Africa, the significant role played by PFL Africa Chairman Francis Ngannou in the formation of the new PFL regional league, and PFL Africa’s unprecedented ticketing and broadcasting model. Donn also touches on the PFL’s unique sports-season format, the $100m minority stake investment from SURJ Sports Investments, and the PFL’s proven international expansion model following the success of PFL Europe and PFL Middle East.
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In this episode, Founder and Head of Partnerships at the World Freestyle Football Association (WFFA), Dan Wood, joins Edem and Shon to discuss the evolution of freestyle or "street" football, the strategies WFFA is employing to promote freestyle football across Africa and the efforts being made by WFFA to professionalise the sport. Dan also highlights how WFFA's partnership with Predator Energy and Fury Energy aims to unlock the growth of freestyle football in four key African markets through community-based initiatives.
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In this episode, Author of The Athlete Brand Book, Thomas van Shaik, joins Edem and Shon for a comprehensive review of his 600-page book detailing the essential principles of brand-building for athletes.
In an extensive deep dive into the modern world of athlete branding, Thomas discusses his five-step rule for athletes wanting to create a personal brand, how athletes from Africa and the world should navigate personal branding in the digital era, and the common challenges athletes face when building a brand. Using leading olympians such as Simone Biles and Letsile Tebogo as case studies, Thomas breaks down why and how athletes should leverage personal branding to attract more commercial sponsorship and foster community engagement with their fans.
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In this episode, NCAA Division 1 Official and Investor of Cape Town Tigers, Natasha Camy, joins Edem to detail her journey in basketball from being a player to referee and investor. Natasha discusses the main drivers behind founding the Referee Ready Academy, the social impact she has led as a BAL4Her Ambassador and the need for infrastructure development to accelerate the growth of basketball in Africa. Natasha also leaves a word of advice to young women trying with aspirations of entering the world of sport business or professional basketball.
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In this episode, Founder and CEO of The Football Foundation for Africa (FFA), Brian Wesaala, joins Edem and Jabu to preview the third edition of FFA’s flagship event, Africa Football Business Summit. Brian recounts the key lessons he and his team have accumulated over the previous editions of the summit and also discusses the purpose and meaning behind this year’s summit theme “Unlocking Africa’s Youth Potential: Sports & Social Innovation At Play”, what differentiates the Africa Football Business Summit from other sports conferences in Africa, and what delegates can expect at this year’s summit.
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In this episode, Founder and CEO of Seasoned Agency, Tommy Makhobela, returns to the podcast to share an insider view of launching a sports and entertainment creative agency in South Africa.
In an exclusive interview, Tommy delves into the formative days of Seasoned Agency, the company's partnerships with South African sports and entertainment figures and where he sees Seasoned Agency in the next 10-15 years. Tommy briefly recounts his recent exchange with Minister of Sport, Gayton McKenzie, and Seasoned Agency's interest in reviving South African boxing.
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In this episode, former Manager: Sponsorship, Marketing & PR at MultiChoice, Nstiki Msuthu, joins Edem and Jabu to consider the outlook for Betway and the Premier Soccer League (PSL) following the recent conclusion of the deal. Ntsika, who is now Director of Sponsorship and Partnership at Rugby Afrique, discusses African sport's reliance on betting companies, the opportunity for Betway to activate their sponsorship through content creation and digital engagement, why South Africans spent a total of R420bn in placing sports bets, and the unique challenges facing Rugby Afrique's sponsorship strategy.
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🥇 Africa Business of Sport Podcast - Africa's #1 sport business podcast
