In this episode, Edem is joined by the Founder of African Warriors Fighting Championship (AWFC), Maxwell Kalu, to discuss the groundbreaking broadcasting deal between AWFC and DAZN, a major milestone that significantly expands the reach of traditional African combat sports to global audiences.
They explore AWFC’s broadcasting strategy prior to the DAZN partnership, including its digital-first approach and grassroots community engagement. The conversation also covers the imminent launch of PFL Africa and its implications for the AWFC and the wider growth of the MMA and combat sports market across the continent. Finally, they delve into how Silverbacks’ recent minority stake acquisition in AWFC has impacted the business and elevated investor confidence in African fighting promotion companies.
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