In this episode, Edem is joined by International Olympic Committee Vice President and Presidential Candidate Juan Antonio Samaranch to discuss his vision for the future of the Olympic Movement.
They explore his motives and purpose behind bidding for the IOC Presidency, his approach to evolving and repositioning the TOP Programme, and how the IOC should navigate an increasingly complex geopolitical landscape while upholding its principle of political neutrality. The conversation also delves into the future of Olympic broadcasting, including the potential role of streaming platforms and social media networks, as well as Africa’s place in the Olympic Movement and the prospect of hosting an Olympic Games on the continent.
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