From its inception 25 years ago, the AFP Greater Toronto Chapter's Fundraising Day has offered delegates a top return on investment. Fundraising Day provides a one-day opportunity to network with the sectors most sought-after professionals and to learn from Canada's top educators about the unique challenges and opportunities within the realm of fundraising and development. Though the fundraising profession has evolved considerably over the years, so many principles of fundraising remain the same. In 2019, on the conference's 25th anniversary, the Chapter celebrated "The Fabric of Fundraising" - a day of best practices, old ideas that have become new again, and the simplest approaches that drive the best donor experiences – and the best results. Hosted by 2019 Fundraising Day Chair, Maeve Strathy, these special episodes were recorded live at Fundraising Day. In this episode, Seanna Millar and Adam Starkman of SickKids Foundation join us for Building Purpose-Driven Brand Partnerships: The Evolution of Corporate Engagement.  In this session, Seanna and Adam discuss how companies and brands continue to focus on the role that they play within society, and the value that doing good has on their business. They share insights on how customers and employees expect companies to be doing more and how corporate social responsibility (CSR) is being elevated to a new level - with many companies going to great lengths to define their purpose and communicate it broadly as a way of attracting talent and differentiating themselves in the market. They discuss how charities and not-for-profits can play an important role in this evolution so long as they are able to authentically align on purpose, and demonstrate meaningful impact to partners.