Join me for an insightful episode of Affiliate Nerd Out as I sit down with Sarah Adam, Influencer Marketing Manager at Wix, to explore the evolving world of B2B influencer marketing. From her unexpected start in the field to leading campaigns that reshape brand perception, Sarah shares her journey and expertise in building authentic connections with creators. We also cover: The power of LinkedIn for B2B influencer marketing and how Sarah grew her following to 30K+ by sharing authentic, value-...
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Join me for an insightful episode of Affiliate Nerd Out as I sit down with Sarah Adam, Influencer Marketing Manager at Wix, to explore the evolving world of B2B influencer marketing. From her unexpected start in the field to leading campaigns that reshape brand perception, Sarah shares her journey and expertise in building authentic connections with creators. We also cover: The power of LinkedIn for B2B influencer marketing and how Sarah grew her following to 30K+ by sharing authentic, value-...
Beyond the Click: Measuring Incremental Lift with Influencers & Affiliates
Affiliate Nerd Out
57 minutes
2 months ago
Beyond the Click: Measuring Incremental Lift with Influencers & Affiliates
Are you maximizing the potential of your influencer and affiliate programs? Learn how to create scroll-stopping creatives, align content distribution strategies, and measure incremental lift for predictable program growth. Featuring insights from Kim Murray of Virality Boost, Annie LaRocca of USA Today, and Tom Rathbone of Partner Centric. Discover effective tactics for managing professional boundaries, personal health, and scaling your affiliate and influencer programs. Tune in for actionabl...
Affiliate Nerd Out
Join me for an insightful episode of Affiliate Nerd Out as I sit down with Sarah Adam, Influencer Marketing Manager at Wix, to explore the evolving world of B2B influencer marketing. From her unexpected start in the field to leading campaigns that reshape brand perception, Sarah shares her journey and expertise in building authentic connections with creators. We also cover: The power of LinkedIn for B2B influencer marketing and how Sarah grew her following to 30K+ by sharing authentic, value-...
