Affiliate Marketing Diaries is a podcast for digital and affiliate marketing professionals anywhere and everywhere.
Hosted by Navigate Digital, each episode features candid conversations with the people behind high-performing affiliate programmes – from brands and publishers to networks and tech partners.
Whether you’re optimising a mature programme or just getting started, you'll hear honest reflections, smart strategies, and practical lessons from across the channel.
Hosted on Acast. See acast.com/privacy for more information.
Affiliate Marketing Diaries is a podcast for digital and affiliate marketing professionals anywhere and everywhere.
Hosted by Navigate Digital, each episode features candid conversations with the people behind high-performing affiliate programmes – from brands and publishers to networks and tech partners.
Whether you’re optimising a mature programme or just getting started, you'll hear honest reflections, smart strategies, and practical lessons from across the channel.
Hosted on Acast. See acast.com/privacy for more information.
If you're an affiliate marketing professional contemplating the benefits of partnering with an agency to launch and manage your program, our latest episode of "The Affiliate Marketing Diaries" with Colin Carter from Weather2Travel.com is a must-listen!
In this episode, Colin delves into the intricacies of affiliate marketing within the travel sector, likening his role to that of a discovery platform that introduces consumers to brands through engaging content, such as weather guides for various destinations. He shares insights on the crucial challenge of achieving the coveted 'last click' in a consumer's booking journey, which often sees travellers visiting numerous sites before committing.
Colin also illustrates the effectiveness of a strategic approach involving creativity and targeted traffic to bring value to brand partnerships. He discusses the comprehensive revenue model employed by Weather to Travel, which mixes cost-per-acquisition (CPA) agreements with merchants, and emphasises the importance of two-way communication to align goals and expectations.
Post-COVID, securing budgets has become more challenging, necessitating a closer evaluation of performance metrics. Carter passionately calls for a paradigm shift in the industry, suggesting an expanded focus beyond sales to include brand and product awareness initiatives. He also stresses the potential benefits of integrating PR and influencer efforts into existing analytics frameworks, and the importance of high-quality content and authentic publisher-merchant relationships.
With reflections on the evolving landscape influenced by Google's updates and the forward-looking role of AI in affiliate marketing, this episode is a treasure trove of practical strategies and thought-provoking perspectives for anyone considering agency collaboration. Listen now and gain invaluable insights from Colin Carter's extensive experience.
Don’t forget to leave your comments on Navigate Digital's website, and remember to like and subscribe to “The Affiliate Marketing Diaries” on your preferred streaming platform for more expert content.
Hosted on Acast. See acast.com/privacy for more information.