Affiliate Marketing Diaries is a podcast for digital and affiliate marketing professionals anywhere and everywhere.
Hosted by Navigate Digital, each episode features candid conversations with the people behind high-performing affiliate programmes – from brands and publishers to networks and tech partners.
Whether you’re optimising a mature programme or just getting started, you'll hear honest reflections, smart strategies, and practical lessons from across the channel.
Hosted on Acast. See acast.com/privacy for more information.
Affiliate Marketing Diaries is a podcast for digital and affiliate marketing professionals anywhere and everywhere.
Hosted by Navigate Digital, each episode features candid conversations with the people behind high-performing affiliate programmes – from brands and publishers to networks and tech partners.
Whether you’re optimising a mature programme or just getting started, you'll hear honest reflections, smart strategies, and practical lessons from across the channel.
Hosted on Acast. See acast.com/privacy for more information.
In this episode of Affiliate Marketing Diaries, we speak with Laura Bennetts, Digital Marketing Lead of Affiliates for Tu Clothing.
Laura discusses various aspects of affiliate marketing, including the importance of tracking attribution and using tools like customer journey insights to understand customer behaviour better. Along the way, we touch on the challenges of working within large companies like Sainsbury's, the differences between influencer and affiliate marketing, and the flexibility that affiliate marketing offers in generating revenue and increasing brand awareness.
Laura talks about her love for K-Pop and C-Pop creating this Spotify playlist, East Meets Beat: K-Pop/C-Pop for Affiliate Pros, for us all to enjoy.
But first, tune in to this episode to learn about the world of affiliate marketing from an experienced insider's perspective.
Hosted on Acast. See acast.com/privacy for more information.