Affiliate Marketing Diaries is a podcast for digital and affiliate marketing professionals anywhere and everywhere.
Hosted by Navigate Digital, each episode features candid conversations with the people behind high-performing affiliate programmes – from brands and publishers to networks and tech partners.
Whether you’re optimising a mature programme or just getting started, you'll hear honest reflections, smart strategies, and practical lessons from across the channel.
Hosted on Acast. See acast.com/privacy for more information.
Affiliate Marketing Diaries is a podcast for digital and affiliate marketing professionals anywhere and everywhere.
Hosted by Navigate Digital, each episode features candid conversations with the people behind high-performing affiliate programmes – from brands and publishers to networks and tech partners.
Whether you’re optimising a mature programme or just getting started, you'll hear honest reflections, smart strategies, and practical lessons from across the channel.
Hosted on Acast. See acast.com/privacy for more information.
In this insightful episode of The Affiliate Marketing Diaries, listeners receive valuable advice from David Atkinson of Danilo Promotions on launching and running a successful affiliate marketing program, particularly when considering partnering with a specialist affiliate marketing agency. David shares his recent journey into affiliate marketing, emphasising the power of this channel to boost online sales while maintaining crucial profit margins.
Listeners will discover the importance of having a financial model and understanding your unique product profile when entering affiliate marketing. David highlights how leveraging Danilo's extensive licensed products—from Disney to Premier League teams—can create appealing opportunities for affiliate partnerships that drive new customer segments without cannibalizing existing sales.
The episode also delves into the operational aspects of integrating affiliate marketing into existing business structures, ensuring that the process complements current operations without the need for cumbersome adjustments.
By sharing his first-hand experiences Danilo's Head of E‑commerce, David Atkinson, lays out actionable advice on optimising affiliate links, selecting the right partners, and maximising conversions. He explains why investing in an agency can be invaluable, allowing businesses to tap into expert knowledge and resources often unavailable from in-house marketing teams, ultimately providing a seamless and profitable affiliate marketing program from the outset.
This episode is a must-listen for any affiliate marketing professional considering engaging an agency to help launch or manage their affiliate marketing endeavours. It offers practical insights, guidance on navigating initial challenges, and strategic tips for long-term success in this dynamic online marketing landscape.
Tune in and learn from David's experiences and understand how an alliance with the right agency will position your affiliate marketing efforts for commercial success.
Hosted on Acast. See acast.com/privacy for more information.