Heather Zade turned a pandemic pivot into a powerhouse brand. In this episode, she shares how she built a thriving aesthetics business starting with house calls during COVID, developed a signature lip technique, and grew a loyal client base that now powers both her med spa and in-demand training programs. From patient experience to building long-term trust, Heather breaks down the core moves that helped her scale sustainably and stand out in a competitive market.

If you're serious about growth through expertise and connection, this episode is a must.

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