The Aesthetics Business Cast, brought to you by Hamilton Fraser, features Dr Emily Mehta, Director of Harley Academy, as she delves into the crucial topic of patient motivations and expectations in aesthetic practice. This episode discusses the impact of social media on unrealistic patient expectations, the importance of effective communication during consultations, and strategies for practitioners to ethically manage patient requests. Dr Mehta shares her insights on the evolving landscape of aesthetic treatments, the shift towards more natural results, and the significance of building strong relationships with patients.