In this episode of The Aesthetics Business Cast, brought to you by Hamilton Fraser, we welcome Vanessa Bird, The Aesthetic Consultant, who shares her insights on enhancing patient satisfaction in the aesthetics industry. Vanessa discusses the importance of creating a memorable patient journey that extends beyond clinical results, emphasizing the significance of the entire experience - from welcoming patients to the little touches that make them feel valued. She shares personal anecdotes, tips for clinics on improving customer service, and the role of reputation management in maintaining trust. This episode is a must-listen for practitioners looking to elevate their practice and foster lasting relationships with their patients.