What if beauty isn’t about perfection at all? What if the things that draw us in—people, brands, even objects—are magnetic precisely because they’re a little off? On this episode, Pauline explores the French concept of jolie laide, or “pretty ugly,” and how imperfection may hold its own irresistible power.
From iconic personalities like Diane Keaton, Tilda Swinton and Adam Driver to architectural movements like Brutalism, Pauline unpacks why flaws, quirks, and unexpected designs can capture our attention and stir our emotions.
She then dives into the business world, examining how "ugly" brands like Tesla's Cybertruck, Crocs, UGGs and Monster Energy create both cultural and commercial allure.
Join us as we celebrate the beauty in imperfection, explore the psychology behind what captivates us, and challenge the idea that only polished perfection can endure.