Pauline is joined in the studio by Emma McIlroy, founder of the mission-driven brand Wildfang, which challenges people to rethink gender norms and how they show up in fashion.

The brand has built a cult following, including with celebrities like Janelle Monae, Lizzo, Evan Rachel Wood, and Debbie Harry.

During the conversation, Emma shares why she decided to start Wildfang more than a decade ago, how the brand has evolved, what challenges she faced along the way, and how she continues to ensure that Wildfang will remain relevant, inclusive and desirable amid the changing social and culture climate.