On this episode, Pauline explores the fast-growing world of alcohol-free wines and spirits with two industry leaders: Emily Onkey, co-founder and CMO of Aplós, and Vanessa Kay, former CMO of Moët Hennessy USA and now a board member at Aplós. Together, they unpack the Aplós story — from its inspiration and brand identity to its marketing strategy and future prospects.

They also delve into the rise of the “sober-curious” movement and discuss why consumers are rethinking their relationship with alcohol, how this shift is transforming the beverage industry, and, more broadly, how it’s redefining the way people socialize and celebrate.