Compliance and regulatory expertise emerge as critical differentiators for platforms embedding financial services, setting the foundation for sustainable growth and customer trust.

In this episode of Adyen Presents: Embedded Finance Podcast, host Hemmo Bosscher explores the evolving landscape of compliance in embedded finance with Mariëtte Swart, Adyen's Chief Risk and Compliance Officer, and Ash Forsyth, GM at ModMed, a leading healthcare software platform.

Episode Highlights:

• [00:00] Intro
• [01:14] Building a Regulatory Framework: Adyen's Journey
• [05:29] Strategic Approaches to Embedding Financial Products
• [09:28] Key Challenges in Platform Compliance
• [16:32] ModMed: Healthcare Software and Payment Innovation
• [27:12] Balancing Technology with Traditional Healthcare Practices
• [33:39] Navigating Complex Regulatory Requirements in Healthcare
• [39:01] Building Trust in Digital Payments for Healthcare
• [44:31] Advice for Platform Founders: Focus on Value-Driven Solutions
• [45:52] Key Takeaways: Compliance as a Strategic Advantage