London-based customer marketing guru Dean Lindsay is laser-focused on putting customers' stories at the forefront of an organisation's loyalty, retention, and growth strategies - and with great success. Having first forayed into customer service twelve years ago, Dean's passion for listening to the customer to ensure a business is on the right path has evolved from creating loyalty campaigns to leading organisations' complete marketing strategies.

In this Advisor Insights interview with Advisory Board Centre’s Founder and CEO, Louise Broekman, Dean discusses how his enthusiasm to stay on the pulse of improving business performance has seen customer advisory boards become a crucial element to his profession. With several boards under his belt now for various organisations, Dean has mastered how to maintain the independence of members and a fit-for-purpose focus, which is akin to our own best practice methodology.