With more than 25 years of experience in the financial services industry, Andrew Hadley has amassed a seasoned portfolio in strategy development and execution, operations, business development, and marketing. As CEO of Western Australian based P&N Bank since 2014, Andrew is at the forefront of a customer-owned "bank for everyone", with an admirable value proposition of enriching the lives of its members and communities. In 2019, P&N Bank merged with fellow Western Australian bank bcu in late 2019 to establish a unique multi-brand customer-owned banking model that respects brand heritage and supports local decision making and autonomy, while optimising the Group’s size and scale. One of the opportunities Andrew and his team saw during this period was to create a "unique governance arrangement", whereby they put in place brand advisory councils to assist the respective brand general managers.

In this Advisor Insights interview, Andrew explains in detail how "a fresh set of eyes" and representing the voice of the customer through his advisory councils ensured the merger of the two companies, whilst maintaining heritage and identity through separate brands, was a positive and transformative success. At the end of the day, Andrew feels the only way forward in situations of complete business transformation, such as a merger and acquisitions, is to be purpose-driven and take the opportunity for feedback, and an advisory board setting can provide just that.