What do you do if you're a CFP who gets fired?

That's what happened to Colton Etherton.

Former advisor. Now the founder of Slices Design.
He built a financial planning firm from scratch.
Then burned it all down.
And pivoted into web design for advisors.

No roadmap. No safety net. Just a sharp left turn.

And it worked.

Today, Colton’s brand stands out as the best in the industry.
His designs get shared at conferences.
His sites drive real business.
And he did it by leaning into what made him different.

We covered:
• How getting fired pushed him to launch his own firm
• Why he went all-in on tattoo artists as a niche
• What one simple site turned into 22 consultations in weeks
• The accidental pivot that became Slices Design
• How moving his family to the Netherlands reshaped everything