“Should we turn our ads off outside of office hours?” “Are we wasting ad budget if we generate leads at weekends?” The highlight of this episode is the presentation of three detailed case studies from real mortgage brokers. These studies provide valuable, data-driven insights into: • The most effective days and times for generating high-quality leads • Surprising findings about weekend lead generation • The impact of advertising schedules on lead quality and conversion rates Listeners will gain practical, actionable insights from these case studies that could significantly improve their lead generation strategies. This episode is a must-listen for mortgage professionals looking to optimize their advertising efforts and maximize their lead generation success.