Advisers Assemble - Lead Generation For Financial Services
Alex Curtis
365 episodes
2 hours ago
How to generate leads and market your financial services business. Alex Curtis from The Lead Engine interviews industry experts and marketing professionals to discuss how you can get more leads that create more business.
All content for Advisers Assemble - Lead Generation For Financial Services is the property of Alex Curtis and is served directly from their servers
with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
How to generate leads and market your financial services business. Alex Curtis from The Lead Engine interviews industry experts and marketing professionals to discuss how you can get more leads that create more business.
Advisers Assemble - Lead Generation For Financial Services
17 minutes 45 seconds
6 months ago
How Google reviews generate leads
Prof. Robert Cialdini author of "Influence" says: " People follow the lead of many others."
Richard Shotton who references Cialdini's work in his book "The Choice Factory" says: "People are deeply influenced by others."
Social proof is a highly effective strategy for businesses. It can even help convince people to do something that they probably don't want to. Like paying their taxes on time.
Getting regular 5-star Google reviews lets people know your business is popular. In the words of Cialdini "it reduces their uncertainty and gets them off the sidelines".
If you want to generate consistent high quality leads then you'll want to start building social proof.
Advisers Assemble - Lead Generation For Financial Services
How to generate leads and market your financial services business. Alex Curtis from The Lead Engine interviews industry experts and marketing professionals to discuss how you can get more leads that create more business.
