Some feel that Advertising is all fun & games, some think it's stupid easy, some say, "it's just Advertising! You are not saving lives!" and most people think, most of it is trashy.
If you want to join Advertising, brace yourself for the Jolt of Disillusionment.
Advertising may seem frivolous from the outside, & quite trivial in the moment, but it has a huge impact when you look at the big picture.
By framing [culture], shaping [people], carving [brands] and building [content], Advertising creates an intangible impact, that's no funny business.
For you, I deconstruct it all in this podcast.
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Some feel that Advertising is all fun & games, some think it's stupid easy, some say, "it's just Advertising! You are not saving lives!" and most people think, most of it is trashy.
If you want to join Advertising, brace yourself for the Jolt of Disillusionment.
Advertising may seem frivolous from the outside, & quite trivial in the moment, but it has a huge impact when you look at the big picture.
By framing [culture], shaping [people], carving [brands] and building [content], Advertising creates an intangible impact, that's no funny business.
For you, I deconstruct it all in this podcast.
In this episode I discuss a few videos / 'memes' that went viral recently. Trying to understand what made them go viral - the social, cultural undercurrents that helped the content sail.
You can listen to me talk about
the wave of "rasode mein kaun tha",
the Saree Flow video by Eshna Kutty,
the Binod meme,
and the Creds campaign.
Advertising Not a Funny Business
Some feel that Advertising is all fun & games, some think it's stupid easy, some say, "it's just Advertising! You are not saving lives!" and most people think, most of it is trashy.
If you want to join Advertising, brace yourself for the Jolt of Disillusionment.
Advertising may seem frivolous from the outside, & quite trivial in the moment, but it has a huge impact when you look at the big picture.
By framing [culture], shaping [people], carving [brands] and building [content], Advertising creates an intangible impact, that's no funny business.
For you, I deconstruct it all in this podcast.
